Case Study:
Stewardship's 40acts Lent 2026 Campaign
Supporting a major multi-contributor charity campaign through full proofreading and editorial consistency review.
When charities publish large-scale campaigns, consistency matters just as much as creativity.
For the 2026 edition of 40acts, Stewardship's annual Lent generosity campaign, I provided Full Proofreading and editorial consistency support across a substantial body of content created by multiple contributors.
The campaign content would be published through the Stewardship app and shared across digital channels, making accuracy, readability and consistency particularly important.
At a glance.

| Client | Stewardship |
|---|---|
| Sector | Charity |
| Project | 40acts Lent 2026 Campaign |
| Content Volume | 40 reflections plus supporting content (14,000+ words) |
| Service | Full Proofreading |
| Additional Support | House style application and style guide recommendations |
| Audience | App users, supporters and social media audiences |
The challenge.
Stewardship commissioned Ultimate Proof Ltd to review and proofread:
- 40 individual campaign reflections (approximately 350 words each)
- Additional campaign content, including prayers and supporting materials
- More than 14,000 words in total
- Content created by multiple contributors
The organisation wanted to ensure that all content met professional editorial standards while preserving the individual tone and voice of each contributor.
Alongside proofreading, Stewardship required house style conventions to be applied consistently across both internal and contributor-generated content, wherever changes could be made without altering meaning or authorial voice.
For example, style decisions such as replacing '&' with 'and' could be applied consistently across the campaign without affecting the character of the original writing.
The support provided.
Full Proofreading
The review included:
- Detailed checks for UK spelling, grammar and punctuation
- Application of Stewardship's established house style
- Consistency reviews across multiple authors and contributors
- Identification of recurring style decisions
- Editorial observations relating to future style guide development
Style Guide Support
As part of the review process, I also noted:
- Campaign-specific editorial conventions
- Areas where additional guidance could be useful
- Potential omissions within the existing house style guide
- Recurring editorial decisions that could be documented for future campaigns
This provided valuable insight beyond the immediate proofreading requirements and helped support longer-term consistency.
The outcome.
All files were reviewed, documented and uploaded to a shared online workspace in line with the project schedule.
The completed campaign content benefited from:
- Improved consistency
- Clearer application of house style
- Accurate spelling, grammar and punctuation
- Stronger editorial cohesion across multiple contributors
In addition, recommendations were provided to support future refinements to Stewardship's house style guidance, helping strengthen consistency across future publications and campaigns.
Client feedback.
"Kelly is a joy to work with. As well as being a lovely person who is warm and easy to get on with, she is a skilled proofreader and highly professional, meticulous in documenting her work and always ready with suggestions for improvement."
Ruth Jackson, Head of PR and Communications, Stewardship
Ideal for.
This type of support is particularly valuable for:
- Charities and non-profit organisations
- Communications teams
- Campaign managers
- Multi-contributor publications
- Faith-based organisations
- Organisations working with established editorial standards
- Teams looking to strengthen house style and consistency
Planning a publication, campaign or annual report?
Whether you're preparing an annual report, managing a multi-contributor campaign, reviewing AI-assisted content or looking to improve editorial consistency across your organisation, I can help.
Through Ultimate Proof Ltd, I provide flexible editorial support for charities, communications teams, schools and other organisations that care about publishing clear, credible and professional content.
From one-off proofreading projects to publication-specific style guides and ongoing editorial support, I'll recommend the most appropriate and cost-effective approach for your needs.
Related services
Full Proofreading
Comprehensive editorial review for reports, publications and campaign content.
Editorial Style Guides
Developing practical editorial guidance to improve consistency across future publications and campaigns.
Charity Editorial Support
Flexible editorial support for charities, supporter communications and fundraising content.
Let's talk about your project.
Send me a sample document, publication or brief and I'll recommend the most appropriate level of editorial support.
